I selected these ideas and opinions from the Wednesday guardian on home
Business start-ups.
What's the best way
to market your home business on a
small budget?
Try to engage rather than broadcast, says Simon Badman, try to make
relevant connections using Twitter, LinkedIn are great for connecting and
engaging with potential clients and customers. I would add Face book even though
you will find your friends list to be a niche market usually people with
similar interest to you that could buy from you. Many people want to take
advantage of the Internet as a means to start and run a profitable home business.
The Internet makes it possible to earn money 24/7.
How important is it
to have your own website when you start out as a freelance service provider?
Ella Gascoigne answers this in the guardian on Wednesday by saying she would get something half decent up
as soon as possible. It doesn't need to be expensive, but make sure it is well
written and looks professional. You want to make the right impression. I think
this is the least, because the first point of call for any client or customer
these days is to check on your web presence as they seek for authenticity. Julie Waddell goes even further
and suggests that you use customer testimonials and quote them. If you're a
little shy about selling yourself, these can help to do the job for you, and
people like to hear that others have benefited from what they're considering
paying for.
Is there a
percentage profit I should be working towards for my business to be viable?
Julie Waddell advises that it depends on your costs, what
percentage of income are they? What percentage of income do you need to
reinvest financially? Look at your cash flow with what's coming in and what's
going out (get a local bookkeeper to help if you can't do this yourself) and
work out if the bit in the middle – profit makes it all worthwhile. You need to
start with as much profit margin as you can because it's very hard to increase
this later.
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