Business Plan: Marketing Strategy

How do I choose a product or service that my customers will like?  Just because you like it your potential customers will not automatically like it.

The answer is to ask your clients; this is where your market survey comes into operation. The market survey is to be included in your business plan and updated, basically you have to find out what are the biggest problems that your potential clients have with certain goods or services, what are the frustrations and desires? Therefore, work out how you can meet these demands. Marketing, is used to collect information that is significant to the marketing of goods and services; such as performance of products in the market, sales and predicting the success or failure of a product in the market

To find the goals and ambitions of your clients you have to ask them questions, may be they need a type of training, can you provide it or organise this? You need to find out their abilities to perform certain skills therefore you will need to find out what is their current qualifications or educational level.

Marketing questionnaire format is one of the best tools used for collecting data from different people regarding the needs and aspirations of people in the market place. The marketing questionnaire format represents question related to marketing. Answers collected from this kind of questionnaire helps to make proper and informed decisions regarding marketing of an organization and the sales of a product. Therefore, marketing questionnaire format is an effective tool for dealing with peoples choices.

Once you have the awareness, next set of questions should be framed to know the opinion regarding the products related to its satisfaction and other such factors.

The marketing section of the business plan should depict how the new enterprise will announce itself to its potential customers, gain sales from them and build up a steady flow of income.

The marketing plan must therefore be both realistic but convey a sense that the proposed venture has a significant role to play in the intended marketplace. So, you have to make yourself informed. Of course you have to collate all your answers and interpret the conclusions before you make a decision.