The executive summary is the all important aspect of your business plan.
One of your first tasks is to find investors and lenders
with the capital to invest in your dream, you have to pitch it to them—with a
business plan.
There are definite pros and cons to hiring a professional
business plan writer. A professional could help you set, plan for and keep
track of your goals. Start a draft no matter how basic and keep updating it as
you go. Collect the information you need for each small step.
Do your research
It is not enough to be enthusiastic about your business
idea. Arming yourself with information is your best defence. Ask yourself what
you’re really selling. Investors need to know that you understand
whom you’re marketing to and, more importantly, why they’ll choose your product
over someone else;
Who is your customer?
What is your customer’s need/problem?
What is your solution for this need/problem?
Why will yours beat other solutions in the market?
Your job is to convey the passion you feel for your product
or idea, explain why it’s a good investment, and then back up your explanation
with solid research use things like your cover letter and to speak
clearly, directly about your business, where you want to take it and why it
will be successful.
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