Free business planning and marketing tips, samples, examples and tools -
how to write a business plan, techniques for writing a marketing strategy,
strategic business plans and sales plans. An off the shelf plan can be
purchased in Business in a Box where a fully comprehensive tools are
available, for the more sophisticated amongst us.
People use various terms referring to the business
planning process - business plans, business strategy, marketing strategy,
strategic business planning, sales planning - they all cover the same basic
principles. When faced with business planning or strategy development task it's
important to clarify exactly what is required: clarify what needs to be done rather than assume the aim from the
description given to it, terms are confused and mean different things to
different people. You'll see from the definitions below how flexible these
business planning terms are.
The sole trader or entrepreneur or consultant may avail him or herself with an off the shelf model and provide various tweaks to suit.
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