Entrepreneurial Mindset

Maslow took an idea and created his now famous hierarchy of needs. The physiological needs, the needs for safety and security, the needs for love and belonging, the needs for esteem, and the need to actualize the self, in that order.

The safety and security needs.   When the physiological needs are largely taken care of, this second layer of needs comes into play.  You will become increasingly interested in finding safe circumstances, stability, and protection.  You might develop a need for structure, for order, some limits. I am not going into all his identified needs but I will state the need to be safe, manifests itself  in the form of our urges to have a home in a safe neighbourhood, a business providing steady income and a nest egg, a good retirement plan and a bit of insurance, and so on.

I would go further and say entrepreneurial spirit is a safer option than being an employee. Admittedly you will have to work harder but the rewards are greater in every respect, leading you to greater needs. Develop an Entrepreneur mindset

Entrepreneurs are in charge of the future success and failures. They will learn how to set their own priorities. As an entrepreneur you, this is your business. Education becomes an essential life-long necessity. As a business owner you will need your own ‘entrepreneurial curriculum’ so you can make your own decisions.

See the bigger picture of your role in Europe, because that is where you are, as people struggle to reach here daily. As an entrepreneur you need to think, see both the opportunities and traps that lie ahead.

Aim for progress not security. Be willing and ready to embrace change. And do not try to please everybody. Niche marketing is the key to success these days, so creating a recognisable personal brand that makes you unique in your market place will ensure you stand out from the crowd.