A Business Strategy

Much of the business strategy is actually the executive summary. You have chosen your product or service now you have to find your customers or leads. A description about yourself and your experience in that field, take my example of a security company.

In a start up Security Company founded by an ex-policeman or soldier, an experience in security company management located in Northampton. At its launch, the business will provide security guards, security audits, and referrals to equipment providers to commercial buildings, retail businesses, and, eventually special event venues and other clients. In the current political climate and with the increasing fears of terrorist activity the climate is opportune for a company.

The business will target large retail stores and building management companies first in order to establish a strong base of clients in Northampton.

The company will grow its employee base of security guards carefully, based on client contracts, and use both full-time and part-time guards. The business expects respectable sales of in the first year, almost doubling by the end of the third year. Gross margins will be similar to the industry average, based on guard labour costs vs. billings. After the initial investment and launch, a lean first year, and the establishment of an office and training space in the second year, the business will be poised to expand through its own financing after three years. After the business is proved replicable in additional towns, the business may be sold to provide an exit for the initial investor and founders.